Child protection charity the NSPCC has issued a warning about the welfare of children on reality TV shows about parenting.
After a TV nanny on the Channel 4 series Bringing Up Baby advised parents to resist cuddling a crying baby, the charity is to set up a panel of experts to advise TV companies on how to look after the safety and well being of children in parenting programmes.
The NSPCC says it is worried that "the rapid growth in reality parenting TV is exposing young children to potential harm.
"Recent programmes have shown the promotion of limited cuddling, infants left to cry alone for long periods, babies being subjected to strict, inflexible routines regardless of their distress, and a complete disregard to the wealth of research that shows the importance of early, sensitive care for health and well being."
The charity is also concerned about the BBC3 series The Baby Borrowers in which it says babies are left in the care of inexperienced teenagers, and both babies and teenagers are put in "stressful situations designed to provoke for the purposes of entertainment".
NSPCC boss Mary Marsh says a group of professional experts is needed to advise on standards for parenting programmes.
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