An advert about bullying has been banned from being shown on TV.
The advertisement for Beatbullying's peer mentoring web site Cybermentors, was deemed too brutal for TV audiences.
But 10,000 children and young people have already viewed the ad on YouTube, claims Beatbullying. It will also be screened in cinemas, and stills from the advert will be used on billboards across the country.
The advertisement shows a girl preparing to sew her lips together, with the message, "You can speak out now". It was made in memory of Megan Gillen who killed herself after being taunted on social networking sites.
A spokesperson for Clearcast, the company responsible for censoring TV advertisements, said it went too far and was likely to offend viewers.
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