Call for school dinner bargains

Schools should hold a "January sale" of school meals to attract more families, says a charity.

The School Food Trust says local authorities and schools should use special offers to tempt more customers, at a time of year when cash is tight for many parents.
The Trust points to new research which shows that price is a very important to parents' decision to choose a school meal over packed lunch. The study by the London School of Economics found demand for school meals is more sensitive to price changes than other food products, according to the study, with price rises likely to lead to a fall in take-up.
An analysis of the relationship between school meal take up and prices.